In Social Media, getting more likes, follows, stumbles or subscribers, means getting more traffic to your website. This also opens the door to a long-term reach for launching viral campaigns. Viral campaigns do wonders for promoting new products.
What are the tips for getting more likes, follows, stumbles or subscribers?
1. Highlight it on Your Website
Facebook has a small "Like" button, as well as Twitter has a small "Retweet" button. With these buttons so small, they generally aren't optimized for conversions.
You might not be aware, that you can create larger buttons. You can outsource this to someone who can write a small bit of code. Usually, this might only cost you $5 to $10. However, you can have larger "Like" and "Retweet" buttons to highlight these functions.
A button for subscriber can be done the same way. Make sure you really make it noticable. Don't just rely on an opt-in box in the upper right corner of your website, hoping to get opt-ins.
2. Social Proof
This is like testimonials, except, you are only showing how many people who liked, stumbled, followed or subscribed. It will show how popular your post or content really is.
It kind of works like peer pressure, you are more likely to "Like" something if someone else has liked it. Or better yet, if hundreds of your friends have done the same.
3. Ask for it in Your Post
If you want something, just simply ask. Want more follows on Twitter? Ask! The power of a call to action is sometimes underestimated. Just asking can make a big difference.
Incentivizing a call to action works really well. A contest for people who "Like" your page. This works better than asking for free.
4. Give People Options
You will have some people who would prefer to "Like" you on Facebook. Some prefer to follow you on Twitter. Others would just like to subscribe or some just want to give you a "Thumbs Up" on Stumble.
Give your readers a variety of options. Give them the choice on how they want to interact with you.
You can install a "Share" Bar on your website, either before, after or beside your post. This gives them options and opens your content up to other social networks and more readers (traffic).
Using social proof, highlight your buttons and ask for the action in your content along with options, you'll increase your visitor-to-action ratio.
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