What Are The Advantages Of Blogging?

What Are The Advantages Of Blogging?

Blogs, blogs, and more blogs. Blogs have taken over, over the old static websites. For the smart ones, people are adding blogs to static websites. There are people who use blogging to express their opinions. While, companies use blogs to keep their customers updated on new products and special offers. This is one of the advantages of blogging over a static website.

Blogs can be set up with web-hosting a domain and wordpress. The static sites, you need to know HTML or PHP, or some other language. After creating a static site page you will need to upload it to a server. With blogs it's taken care of with just a few clicks of the mouse. After uploading to a server, you would need to check the page for proper formatting. If it's not right, then it's back to the coding process and uploading it again. Sounds exhausting, especially when after a few clicks, your blog is set up and ready to go. Simply log in, write a post, and then click the publish button.

The ease of posting on a blog, means that frequent post can be made. Increased frequency means  fresh content on a regular basis. This is good for hungry readers, looking for the newest post. Another advantage is that the search engines love fresh content, which gives the site higher rankings.

Cost. A blog can be started for free. Free platforms like Blogger, Tumblr and Wordpress. As a matter of fact, you don't even need to buy a domain name. However, if you do have your own domain, you can install blog software on your existing website sometimes for free. Even the free blogging platforms offer an easy way to customize your blog.

Whether if it's a paid or free platform, you can add plug-ins or apps to give your blog many features. You can get plug-ins that will allow your reader to share your post to Social media. That will give your blog a greater reach. There are other plug-ins like some for SEO and plug-ins that will allow you to use special widgets. These widgets are for Banners, videos and opt-in forms.

The popularity of blogs allows greater interaction with readers. Such interaction is usually done through the comments section. Popular blogs will have spirited and robust conversations in the comments section. A blog owner can gauge the mood and expectations of his readers. With the ease of putting up a blog, I'm surprised that more people don't have one. Like I said before, this can be a big advantage to a company.

Being able to post fresh and entertaining content at a regular frequency, is just the thing that will keep readers coming back. With happy readers, you can look for your  readership to grow.